Data Driven Team

A tactical guide to how customer-obsessed startups quantify user feedback and center their development processes around it.

Product analytics can tell you the what.
But only user feedback can tell you the why.

However, it’s hard to quantify user feedback, and easy to let biases creep in how a team shares and interprets user feedback. That’s why every team needs a repeatable process for how they collect, organize, and share it.

Nilkanth Patel
Jay A. Patel

Over the past few months, Neel and Jay have spoken with 50+ companies to understand how they “make something people want.” We are chronicling many of these conversations in the Userstand blog.

While each of the Userstand conversation focuses on a single company, this guide summarizes how customer-obsessed startups like Brex, Notion, and Tandem quantify user feedback and center their development processes around it.